Virtue Plus was established in 1990 as All-Line Distributors and is still owned and operated by the same family today.


At Virtue Plus we offer outstanding product knowledge and a huge range of quality products. We aim to supply A plus service like no other business supplier!

Over the past few decades, the Virtue Plus team has grown so much! Our head office is in Tasmania and a branch in Victoria.

Every member of our team holds a dedication to our customers and the values we stand for.

Michael is our Warehouse manager, keeping everything running behind the scenes and literally keeping the show on the road! Making sure that everything is picked, packed and delivered on time.

You may have spotted Andrew on social media more than once. When he isn’t being photogenic, he is making his way down the West Coast, delivering goods to our customers every other day with road trips to Hobart and surrounding areas.

Ryan makes deliveries to the North West, he also loves getting out onto the basketball court.

John is one of the original faces from way back when! With three decades of experience!

Robert is an expert at providing customers with the perfect dispensers for their business. He has installed aloooootttt of dispensers over three decades!

Ben manages the team and keeps everyday operations under control.

Jessie is John’s executive assistant. She loves to cook up a storm in the kitchen in her free time.

Deb is an executive assistant to Robert. She is a whiz at making coffee and keeping everyone fueled up for the day ahead.

Emmeline is the newest face at Virtue Plus. She keeps us all under control in the main office. And greets our customers when they visit the show room.

Emily is the go-to-gal for our Loyalty Rewards Program! She has also been Nathans executive assistant for almost a decade now.

For the past decade, Nathan has ventured out and about, making sure our customers have everything they need to run their businesses smoothly.  Now that’s a lot of K’s each year!

Sarah wears a few hats! She keeps the books in balance and makes sure that everyone has all they need, from highlighters to coffee! She also helps the Zando team out with their sales.

For the past few years, Megan has been using her creative flair to produce our promotional materials and keeps our website looking top notch!

Virtue Plus is the proud supplier of Zando Coffee. Kim is the Zando sales guru, keeping customers stocked up with everything they need for the perfect cup of coffee. And Eddie is the Zando tech, making sure that every machine is working perfectly around Tasmania.

At Virtue Plus, we have a dedication to our team and customers that is reflected in our business values: Honesty, Commitment, Loyalty, Teamwork and Respect.